SM Supermalls has teamed up with record label StarPop to launch “Gala To The Max,” an anthem that highlights the modern mall experience beyond retail.
Performed by rising P-pop trio DNA, the track highlights how malls have evolved into “third spaces”—places where people gather, connect, and express themselves beyond home or work. The campaign positions SM as a hub for today’s lifestyle, from casual hangouts to niche communities and shared passions.
SM Supermalls Executive Vice President for Marketing JonJon San Agustin emphasizes that the mall is an extension of the shoppers’ identity, “At SM, we’ve always been about creating spaces where memories are made. With ‘Gala To The Max,’ we’re celebrating that unique energy our shoppers bring. It’s about your vibe and your tribe. Whether you’re here to play, shop, or just hang out, we want you to feel that this is your space, the most loved mall that truly fits your lifestyle.”
Produced with StarPop, “Gala To The Max” features the upbeat, youthful sound of DNA, composed of sisters Ezri, Julia, and Tasha. Designed as a feel-good, high-energy track, it aims to resonate with younger audiences and serve as a fitting soundtrack for social media content, weekend outings, and everyday moments at the mall.
“Recording this song was such a blast because it’s exactly how we feel when we’re out with the crew,” said Tasha. “We wanted to bring that fun, ‘no-pressure’ energy to the track. We hope that when people hear it while they’re at the mall, they can’t help but move, vibe, and just enjoy the moment. It’s definitely going to be your new summer LSS!”
The campaign has officially rolled out across SM malls nationwide, accompanied by in-mall activations and digital content.
