Singapore Airlines (SIA) has renewed its title sponsorship of the Formula 1 Singapore Grand Prix for another four years. The announcement solidifies SIA’s 11-year commitment to one of the most iconic events in motorsport, which began in 2014, and will continue through to the 2028 race.
The partnership guarantees that the event will maintain its official name: the FORMULA 1 SINGAPORE AIRLINES SINGAPORE GRAND PRIX. This year’s race, schedule for October 3 to 5, will once again be held at the iconic Marina Bay Street Circuit.
Renowned as one of F1’s premier events, the Singapore Grand Prix features drivers navigating the city’s streets against the breathtaking backdrop of its illuminated skyline. This prestigious race has significantly enhanced Singapore’s standing as a leading business and tourism destination. The event attracts a global audience, with numerous international conferences and meetings strategically scheduled to coincide with the race, aligning perfectly with SIA’s extensive global network.
“The Singapore Grand Prix is an important event in Singapore’s sporting and tourism calendar. It has become iconic not just for showcasing our beautiful skyline, but also for highlighting Singapore’s position as a key global hub,” Lee Lik Hsin, Chief Commercial Officer, Singapore Airlines, said.
“This extension underscores Singapore Airlines’ long-standing commitment to supporting the development of sports and tourism in Singapore,” he added.
