This July, home appliance brand Simplus is marking a milestone with a celebration that goes beyond products and promotions. As it turns five, the brand is launching its anniversary campaign, “Live Young with Simplus,” a lifestyle-driven initiative that highlights self-expression, creativity, and the everyday routines of today’s younger generation.
At the center of the campaign is Philippine brand ambassador Donny Pangilinan, whose energetic and relatable image reflects the brand’s message of youthful independence. Through his involvement, Simplus aims to inspire young adults to build comfortable, functional homes that match their own personal style and pace of life.
To connect directly with its audience, Simplus recently joined the Circus Music Festival 8 at Parklinks in Pasig as an official sponsor. In partnership with Automatic Centre, the brand set up “The Simplus Fair,” an interactive space where festivalgoers explored appliances, took photos, and engaged with products between performances.
Simplus also brought its products closer to creators and influencers through a hands-on product experience event, where they were able to explore curated kitchen, personal care, and home living setups.
As part of its anniversary efforts, Simplus has also partnered with National Book Store Foundation, Inc. for a school supplies donation drive benefiting students and teachers in Taguig City.
Simplus is likewsie inviting consumers to share their own “Live Young” moments online for a chance to win anniversary prizes, including a coffee maker, vacuum cleaner, and a Fifth Anniversary Product Gift Package. To join, participants may post a photo or short video showing their Young lifestyle moment with a Simplus product.
