PICKUP COFFEE, the Filipino fast beverage brand known for its signature green carts and cups, celebrated its 3rd anniversary on February 25. Having expanded to over 320 branches nationwide and serving over 40 million cups of coffee, the company has solidified its position as a leading player in the Philippine F&B industry.
Driven by its mission to “UPlift” customers with delicious and affordable beverages, PICKUP COFFEE continues to serve 100% Arabica beans freshly pulled by trained baristas.
To commemorate its milestone, the company launched a series of exciting collaborations.
First among these is a limited-edition shirt designed by Winnie Yip Xin Wei (WINNIEYIPPIE) and produced by SECRET FRESH, featuring WINNIEYIPPIE’s original character BBG (“Bubble Butt Girl”) at a PICKUP COFFEE cart. This exclusive merchandise is available through the PICKUP APP and at Secret Fresh HQ.
PICKUP COFFEE also unveiled a collectible BBG toy, also designed by WINNIEYIPPIE, portraying the character as a PICKUP barista. Only 100 of these collectibles were released through a raffle draw.
The brand also released a collaboration with Filipino brand Auro Chocolate. The new Auro Pistachio Chocolate Milk (P99 on the app) blends Auro’s premium cacao with pistachio.
This limited-time offer joins PICKUP COFFEE’s Pistachio Series, which includes the classic Pistachio Milk.
