Pia Wurtzbach is stepping into a new role as the first ambassador for the Philippines for global lifestyle and performance brand Skechers. The beauty queen, model, actress, and fitness enthusiast will champion the brand’s diverse range of footwear, including styles featuring the Skechers Hands Free Slip-ins technology.
“Skechers is the brand I’m sure of when it comes to commitment to comfort without compromising style,” began Pia Wurtzbach.
“With the profession I’m in, it’s important for me to have footwear I can rely on, and a brand that has everything I need for the types of activities that I do. Whether it’s a busy day at Fashion Week or a morning on my quiet days running at the park, I always find myself reaching for the right Skechers pair. I’m deeply honored and thrilled to join the Skechers team, and I can’t wait to share my journey with them,” she added.
“Skechers has placed particular importance and investment in the Philippines, and as we continue to build our business in the market, we felt the time was right to have a Filipino that embodies both the country and the brand’s culture. We found just that with Pia Wurtzbach,” said Suzette Pasustento, country manager of Skechers Philippines.
“Pia’s influence across many areas along with her dedication to an active lifestyle aligns with our brand’s diverse ethos. We look forward to working with Pia to inspire others to take that first step with Skechers and realize their full potential,” she shared.
Wurtzbach has amassed a strong fan base locally and internationally with her impressive accomplishments. A finisher of the 2022 New York City Marathon and a regular at global fashion weeks, she embodies the perfect blend of style and fitness. Her ambassadorship with Skechers is an ideal match fit, combining her chic personality with Skechers’ trendy and active-friendly designs.
Wurtzbach joins a prestigious roster of global Skechers ambassadors, including Snoop Dogg, Martha Stewart, Howie Mandel, Amanda Kloots, Brooke Burke, and several elite athletes.
Skechers offers its complete range of footwear at Skechers retail stores, as well as at department stores and footwear retailers around the globe.
