Dyson has tapped South Korean actor Park Bo Gum as its official ambassador for the Asia Pacific, alongside K-pop star Jang Won Young, as it strengthens its presence across both home and beauty categories in the region.
Park Bo Gum will represent Dyson’s portfolio of home appliances and hair devices, fronting campaigns that highlight the brand’s engineering-led innovations.
His credibility and relatable presence make him the ideal ambassador to represent Dyson’s engineering-led philosophy.
He is set to lead campaigns introducing new products, including the Dyson Spot+Scrub AI Robot Cleaner, which features a three-step system—detecting, removing, and rechecking dirt—using AI-powered precision to address hidden stains. His role will also extend to showcasing how Dyson’s broader range of innovations enhances daily living.
“Home is where I recharge, and technology plays a big role in making that space comfortable and efficient. Dyson’s innovations have always impressed me, and I’m excited to share their engineering values with everyone,” Park Bo Gum said.
Meanwhile, Jang Won Young of K-pop girl group IVE has been named ambassador for Dyson Hair Devices in Asia Pacific, supporting campaigns focused on the brand’s styling technologies.
Dyson Beauty’s partnership with Jang underscores how her relentless curiosity, versatility, and commitment to personal expression align with Dyson’s mission to engineer high performance beauty technologies that protect hair from extreme heat.
Her expressive performance style paired with her signature healthy, glossy hair, has made her a natural fit for Dyson’s technology-driven approach to hair health.
“As an artist, my hair plays a big part in completing every concept I take on,” said Jang Won Young.”The Dyson Airwrap Co-anda2x is my go-to styling tool because it helps me experiment with looks while keeping my hair healthy. I’m excited to be partnering with Dyson across Asia Pacific and to share new styling inspiration with fans.”
