Nissan Philippines has unveiled the brand’s first 3D immersive ad in the Philippines and in Asia as part of the launch of the country’s biggest LED billboard, BGC Beyond.
The ad features the all-new Nissan Kicks e-POWER as it seemingly breaks out of a virtual showroom display and onto the highway, showcasing the high-resolution, anamorphic 3D technology of the billboard.
“Nissan has always sought to provide excitement built into its products. This also extends to how we create immersive experiences for our customers,” said Juan Manuel Hoyos, President of Nissan Philippines. “The Kicks e-POWER is the perfect vehicle for this medium as it revolutionizes the current hybrid technology, offering an exciting and fully electrified drive without the need for plug-in charging,” he added.
The ad for the all-new Nissan Kicks e-POWER is on display at One Bonifacio High Street, 5th Avenue, Bonifacio Global City.
Nissan will also have an interactive display at C1 Park (fronting Central Square), 5th Avenue BGC showcasing the all-new Nissan Kicks e-POWER, the new Nissan LEAF, and the all-new Nissan Livina from October 27-30. Visitors may see and test drive these exciting Nissan models throughout the weekend.
In 2021, Nissan had a similar dramatic 3D experience installation in London for the third-generation Nissan Qashqai.