Metrobank has launched Moneygurado, a campaign that encourages Filipinos to be more mindful with their money, alongside a docuseries that delivers practical advice through real-life stories and everyday experiences.
Derived from “manigurado,” which means “to make sure” in Filipino, Moneygurado blends “money” and “sigurado” to reflect the goal of making confident, informed financial decisions. It combines everyday money management and fraud awareness, but instead of starting with rules, it begins with real Filipino experiences—how people actually think and feel about money.
The campaign builds on Metrobank’s advocacy of turning financial concepts into everyday behaviors such as planning ahead, spending with purpose, and protecting what you have. At its core, Moneygurado promotes financial mindfulness as a practical mindset for navigating uncertainty with more clarity and confidence.
The campaign comes amid mounting financial pressures, including rising fuel prices and increasing costs of goods, which continue to strain household budgets. These challenges underscore the need to shift from reactive habits toward more deliberate financial decisions—from “bahala na” to “sigurado.”
Central to the campaign is the Moneygurado docuseries, which uses real-life stories to show how Filipino values influence how people spend, save, borrow, and deal with financial challenges.
Instead of prescribing rules, the series examines how deeply rooted values—such as katatagan (resilience), hiya (shame), pakikisama (fellowship), and utang na loob (debt of gratitude)—influence how Filipinos save, spend, borrow, and give.
Its premiere episode, “Kapit Lang: The Filipino Way of Surviving,” features entrepreneur Audrey Cruz, whose business journey underscores the importance of preparation alongside resilience.
Upcoming episodes continue this exploration through different lenses: “Utang sa Pelikula: Self-Worth and Borrowing,” featuring director Jose Javier Reyes; “The Price of Hiya,” featuring historian Xiao Chua; and “Alkansya: The Filipino Art of Waiting,” featuring author Michelline Suarez.
“Real progress starts when people see themselves in the story,” said Metrobank Chief Marketing Officer Digs Dimagiba. “Moneygurado is designed to meet Filipinos where they are—acknowledging their realities and helping them move forward with practical, meaningful actions.”
In the coming months, Metrobank will roll out additional Moneygurado episodes alongside accessible learning materials for students, families, and communities through its Earnest website.
