Maya aims to increase digital banking adoption with new campaign

All-in-one money platform Maya encourages more Filipinos to embrace new financial services such as credit and investments with its latest campaign.

Dubbed “My Money. My Bank. My Way,” the campaign aims to bring digital banking to the mainstream and empower Filipinos to take control of their finances with innovations that make money management easier, more personalized, and rewarding.  

Among the highlighted innovations in the campaign is Maya’s best-in-class consumer savings account that offers easy account opening with just one valid ID, a boosted high interest rate of up to 10% p.a. (which can be achieved the more customers spend in their Maya wallet), daily interest crediting, and customizable personal goals.  

Maya is also the first finance app to offer customers their own @username, which makes sending money easier. Meanwhile, the Maya card is accepted by over 80 million merchants worldwide.    

“Filipinos trust banks and like the convenience of e-wallets. By providing an all-in-one digital banking app where people can save, spend, borrow, and invest seamlessly, we have simplified the whole financial services experience for consumers. Our strategy has allowed us to deliver a superior and unmatched banking and payments experience, ” said Shailesh Baidwan, Maya Group President.  

To encourage more Filipinos to save and use digital transactions, Maya announced an update to its mission-led savings promo. Starting March 7, 2023, customers can boost their Maya savings with up to 10% p.a. daily interest rate the more they do wallet transactions.  

Maya also introduced multi-hyphenate celebrity Hope Elizabeth “Liza” Soberano as Maya Brand Ambassador and Chief Advocacy Officer.

As Chief Advocacy Officer, Soberano will champion shared advocacies for financial inclusion with Maya and lead key initiatives, starting with a joint activity for Save The Children, the world’s leading independent organization for children, which Liza has been ambassador of since 2021. At the same time, she will help drive the advocacy agenda within Maya from their product roadmap to company culture. 

Watch Maya’s short film collaboration with Soberano below: