EastWest Bank has launched its new EasyWay App, a mobile banking platform designed to simplify the banking experience of its customers. This launch coincides with EastWest Bank’s 30th anniversary celebration and reflects the bank’s commitment to continuous improvement and exceeding customer expectations.
EasyWay joins EastWest’s digital ecosystem—which includes EasyBiz, Komo, ESTA, and EastWest Pay—ensuring a comprehensive suite of solutions for diverse customer needs.
The EasyWay App boasts a user-friendly interface and a suite of features designed for the modern Filipino on the go. Whether navigating early adulthood, balancing the needs of a family, or planning for retirement, EasyWay seamlessly integrates banking into your daily routine.
As part of the launch of the app EasyWay, EastWest Bank also introduced the “Sit, Bank, and Relax” tagline, which embodies the essence of what the app offers. By integrating advanced digital features with a user-friendly interface, EasyWay ensures that customers can take control of their banking needs—paying bills, transferring funds, or managing loans—without the stress and time-consuming tasks traditionally associated with financial management.
Actor, singer, and influencer Donny Pangilinan was chosen to be the face of EasyWay. His dedication to his craft and his advocacy for financial literacy resonate with the Gen Z generation that EasyWay aims to reach.
The EasyWay App aims to redefine convenience and efficiency in the digital age. With features such as seamless account management, effortless bill payments, and secure transactions, EasyWay streamlines daily banking tasks. Customers can also conveniently manage loans and credit cards, and access 24/7 customer support.
EastWest Bank is further enhancing the app with upcoming features, including wealth management tools, mobile check deposit, enhanced credit card management, and convenient loan applications.
EasyWay is available to download from the App Store and Google Play.
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