For over a decade, LG Electronics has treated OLED not just as a display tech, but as a battleground—and it’s still firmly in control. The South Korean giant has maintained its leadership in the global OLED TV market, now marking 13 consecutive years at the forefront of the premium display segment.
According to market research firm Omdia, LG captured 49.7% of the global OLED TV market in 2025, shipping around 3.22 million units out of 6.47 million total shipments. That’s a 6.6% year-on-year rise for OLED overall—clear proof that premium panels are no longer niche.
Europe again emerged as a major OLED market in 2025, with OLED shipments crossing the 3 million mark for the first time. LG dominated the region with a 50.5% share, while also securing 50.1% in North America and an even stronger 62.3% in Asia-Oceania.
LG said its performance reflects sustained consumer demand for OLED technology, driven by its picture quality, design, and consistent performance across different viewing environments.
Building on this momentum, the company is introducing its 2026 OLED evo lineup, which includes enhancements aimed at improving brightness and visual clarity. Among these is Hyper Radiant Color Technology, which LG says delivers up to 3.9 times higher brightness than conventional OLED displays.
The new models are powered by the Alpha 11 AI Processor Gen 3, featuring a Dual AI Engine designed to simultaneously reduce noise and preserve image detail.
LG also announced that its latest OLED evo TVs have received Intertek’s Reflection Free Premium certification, aimed at improving visibility in bright environments by minimizing screen glare.
On the design front, the company introduced the Wallpaper OLED evo TV W6, featuring a nine-millimeter-range thin profile. The model recently received an iF Design Award, highlighting its engineering and form factor.
LG said it will continue to focus on advancing both display performance and product design as part of its strategy to strengthen its position in the premium TV market.
