LG Electronics (LG) is bringing its future mobility vision to CES 2026 through an immersive experiential space designed around “Affectionate Intelligence,” offering a glimpse into how AI could make vehicle cabins more intuitive and human-centered.
The new suite of in-vehicle solutions has earned the CES 2026 Best of Innovation Award in In-Vehicle Entertainment, marking the first time LG’s Vehicle Solution Company has received the category’s top distinction. The system integrates advanced display technologies, in-cabin sensing, and on-device AI within an AI-Defined Vehicle architecture.
LG’s showcase centers on three experiential solutions. The Mobility Display Solution turns the windshield into an intelligent interface using transparent OLED technology, presenting only the most relevant information in real time. In autonomous driving mode, the system can also generate immersive visual scenes based on the surrounding environment.
The Automotive Vision Solution, on the other hand, uses Vision AI to enhance safety and deliver context-aware information by tracking driver attention, gaze, gestures, and other cues.
Meanwhile, the In-Vehicle Entertainment Solution focuses on personalized content, memory-based media, and real-time translation.
“We are bringing our future mobility vision to life by embedding AI across our solutions—many of which, including in-cabin sensing, are already in production with global OEMs,” said Eun Seok-hyun, president of the LG Vehicle Solution Company. “By accelerating these innovations to market, we aim to pioneer the era of AI-driven vehicles in the years ahead,” he added.
CES 2026 will be held from January 6 to 9 in Las Vegas.
