Kingston has officially opened the world’s first FURY Gaming Lab at its APAC office in Hsinchu Science Park, Taiwan, demonstrating the brand’s commitment in creating a comprehensive gaming ecosystem.
The Gaming Lab integrates Kingston FURY’s gaming solutions and technology, allowing visitors to experience Kingston’s memory and storage solutions in real-life applications.
Leveraging 20 years of expertise and an established reputation in the PC gaming hardware market, Kingston debuted its high-performance gaming line, Kingston FURY, in 2021. As a leader in the launch of DDR5 memory products, Kingston FURY expanded its gaming product portfolio with high-performance Kingston FURY Renegade PCIe 4.0 NVMe SSD.
Designed to personify Kingston FURY’s rebellious energy, the Gaming Lab is decorated with the brand’s signature colors—fiery red and jet black—with signature heat spreader patterns throughout. The entire setup is adorned with LEDs that resemble the vibrant RGB lighting effects of the Kingston FURY range.
The Gaming Lab space includes three zones:
- Zone A, a DRAM-shaped pillar where visitors participate in an interactive game to understand the type of gamers they are with product solutions recommended to best fit their needs.
- Zone B, where Kingston invited the world’s top PC modders to customize three PC builds: FURY Racing Spacecraft, Memory Nexus, and FURY Jet Pack.
- Zone C gives a deeper look into Kingston’s engineering process and its strategic alliance with industry partners that ensure seamless platform compatibility and performance.
In addition to lab space, Kingston FURY previewed its brand new RGB lighting effects for DDR5 memory, showcasing 16 presets including countdown, fireworks, flames, and rhythm special effects controlled by the intuitive Kingston FURY CTRL software. Users can personalize the colors and speeds of the lighting schemes to match their gaming aesthetics. Kington FURY Beast DDR5 RGB memory will be available in the second quarter of this year.