Consumer finance company Home Credit Philippines (HCPH) has a new campaign that shares a message of hope for a batter life for Filipinos.
The Para sa Life campaign is launched through a campaign video with a song performed by Filipino singer-songwriter Moira dela Torre.
Home Credit positions itself as a reliable financial partner that assists Filipinos as they begin a new chapter in life. Apart from providing financial assistance and literacy, Home Credit aims to empower Filipinos to claim what they deserve and to jumpstart a new life through various opportunities they offer.
“This new song of Home Credit encapsulates the brand’s promise of companionship through the use of [our] easily accessible and affordable finance products, especially for the underbanked and underserved customers. Furthermore, the song relays that Home Credit is ideal for young families and starting individuals who aspire to establish their lifelong plans and helping them turn small dreams into reality,” said Sheila Paul, HCPH’s Chief Marketing Officer.
Check out the campaign video below:
A guide “Para sa Life”
More than a financial service provider, Home Credit also promotes inclusivity and gives opportunities to Filipinos through various platforms.
Aside from the new song and to continue its campaign for financial literacy Home Credit will be launching Payo Para sa Life, a two-minute daily radio show. The show is produced in partnership with Manila Broadcasting Company (MBC) and local independent media agency PraXis.
The show aims to reach different communities and individuals across the country to discuss fundamental financial literacy issues and to educate them about the intricacies of finance, from primary budgeting to help them make the most practical personal purchases. The radio show airs on DZRH primetime between 4:00 to 5:00 a.m. daily.