Anticipating a surge in demand for deliveries in the last quarter of the year driven by the Christmas season, online food and grocery delivery platform foodpanda Philippines is gearing up to expand and ramp up initiatives for its community of customers, delivery partners, and partner vendors.
Managing Director Daniel Jaramillo sees this period as an opportunity to highlight how the platform can offer convenience to customers while creating more opportunities for its partners. “Each year, reliance on delivery platforms grows, driven by a young population, rising confidence in online payments, and government support,” Jaramillo said. “Our goal is to ensure a seamless connection between our ecosystem of customers, riders, and vendors, benefiting all sides.”
foodpanda is also broadening its reach across the Philippines, expanding into areas not yet served by the platform and strengthening its presence in provinces like Pampanga, Bulacan, Dagupan, Nueva Ecija, Batangas, and Cebu.
The platform is tailoring promotions to local demands, offering discounts and vouchers during regional festivals to boost community businesses and build customer loyalty.
“We want to be the go-to partner for Christmas food needs while offering the best promos from our top rated restaurant partners under our Christmas campaign ‘Basta pasko, foodpanda.’ It’s a message that we’re here to make this hectic, fast-paced season easier for our customers,” said Jaramillo.
To cater to rising order volumes, foodpanda has added popular food chains like Frankies, Mama Lou’s, Duck Donuts, and Cebu’s ABACA Group to its roster. Meanwhile, its Shops vertical now features regional supermarket chains like LCC and NCCC.
Meanwhile, foodpanda, in partnership with Delivery Hero Logistics Philippines, is onboarding more freelance delivery riders and enhancing its incentives program to reward delivery partners who achieve specific milestones or quests.
The company is also giving back to communities this Christmas through its flagship sustainability program, ‘Let’s Do Our Pau-rt’ (LDOP), focusing on meal donations and Christmas bundles for underserved communities to fight hunger and reduce food waste. App users are encouraged to donate meals through the foodpanda app, making it simple to contribute after placing an order.
Looking ahead, foodpanda is looking forward to further expanding in the e-commerce space by balancing the needs of consumers, vendors, delivery partners, and communities. “Our aim is to continuously meet the ever-changing demands of the digital world and local market, and we’re here to stay to do just that,” Jaramillo concluded.
