Facebook is shutting down its Live Shopping feature on October 1 to shift its focus to Reels, the short-form video feature on Meta-owned Facebook and Instagram.
In a blog post, the company said that users will no longer be able to host any new or scheduled Live Shopping events on Facebook. Users will still be able to enjoy live events on Facebook Live but won’t be able to create product playlists or tag products in Facebook Live videos.
Livestream video shopping, which became publicly available on Facebook in 2020, was designed to give creators and brands an interactive way to sell items and connect with viewers. However, Facebook says it’s now shifting away from live video shopping to focus on Reels.
Meta encourages users to experiment with Reels and Reels ads on Facebook and Instagram if they want to reach and engage people through video. Users can also tag products in Reels on Instagram to enable deeper discovery and consideration.