Juggling a busy schedule can be tough, especially when it comes to picking out outfits. Enter PATTON, a lifestyle wear label designed with the modern go-getter in mind. Their focus? Effortless style.
PATTON’s pieces are designed for those who value time and functionality. Imagine minimalist, well-made garments that boost your confidence and comfort all day. No more outfit dilemmas—just throw on PATTON and conquer whatever life throws your way.
This philosophy is brought to life with the announcement of international supermodel and The New York Times bestselling author Emily Ratajkowski as the new face of PATTON.
The campaign, shot entirely in New York City by photographer Tom Newton, features Ratajkowski rocking PATTON’s classic and bestselling “one-and-done” inspired looks. The collection boasts a range of earthy hues with pops of color, offering versatility for any wardrobe.
Ratajkowski—a model, actress, author, and entrepreneur—embodies the multifaceted modern woman that PATTON caters to. She’s graced countless magazine covers and starred in Hollywood films such as Gone Girl and I Feel Pretty. Her recent projects include the upcoming Netflix series Too Much and her bestselling debut essay collection, My Body.
Effortless style for busy lives
The campaign video showcases Ratajkowski in a variety of PATTON’s neutral-toned staples, highlighting the brand’s philosophy of comfortable, high-quality clothing for everyday wear.
According to PATTON, their designs are “conceptualized for the modern on-the-go who wants to simplify their everyday lives.” The clothes are made for those who value their time and prioritize building a wardrobe of functional pieces that can keep up with dynamic lifestyles.
The brand selected Ratajkowski for her ability to effortlessly balance her many roles while maintaining her “no-nonsense, fashion-forward flair.”
“The way I get dressed can make a big difference,” she says in a PATTON interview. “Wearing PATTON makes me feel amazing. It’s so versatile, comfortable, and it works for all these moments in my life.”
In the Philippines, you can find PATTON stores at Power Plant Mall, SM Aura Premier, Shangri-La Plaza, Greenbelt 5, and TriNoma.
For international orders, click here.
