East West Banking Corporation is teaming up once again with Donny Pangilinan, keeping him on board as brand ambassador for another year as the bank ramps up its connection with younger Filipinos through digital banking and community events.
The renewed partnership reflects EastWest’s push to make banking feel more approachable for today’s generation. Through campaigns centered on the EastWest app, new financial offerings, and on-ground experiences, the bank hopes to show that managing money can be simpler, smarter, and more aligned with everyday life.
“Donny doesn’t just reach young Filipinos, he connects with them” said Martin Reyes, EastWest Chief Marketing and Cash Management Officer. “We want this generation to see EastWest as their bank, the one that understands what they need, whether it’s a better app experience, products that make sense for their lives, or just banking that doesn’t feel like a chore. Donny tells that story better than anyone.”
As part of the partnership, Pangilinan will headline campaigns promoting the EastWest app and upcoming services, while also participating in nationwide community activations designed to bring the bank’s “easier banking” promise directly to customers.
“Honestly, what keeps me here is that EastWest is always working on something: the app, digital payments, new products and services, getting out to meet people,” Pangilinan said. “For a lot of people my age, banking still feels like this complicated thing you have to figure out on your own. I genuinely want to help change that. And with EastWest, I feel like we actually can.”
Pangilinan added that EastWest’s continued investments in digital platforms and customer engagement made his decision to renew straightforward.
“I think young Filipinos should take banking seriously. Banks just need to meet them halfway,” he added. “EastWest is doing that, and I’m proud to be part of telling that story.”
