Dyson is launching a bespoke colorway across its popular range of beauty devices, drawing inspiration from the Jasper plum gemstone.
The new palette, meticulously crafted by Dyson’s Colours, Materials and Finishes (CMF) engineers, features a distinctive triple-toned design: a deep plum main body complemented by rich violet details and vibrant blush pink accents.
The choice of Jasper plum is significant, as purple jasper is known for promoting confidence, self-discovery, and personal growth. This aligns with Dyson’s aim to empower users through its styling tools, enhancing natural beauty, boosting confidence, and encouraging personal expression while maintaining healthy hair.
Launching ahead of Mother’s Day, the new Jasper plum collection celebrates the strength and individuality of women, mirroring the qualities embodied by the rare gemstone.
The collection is available on the Dyson Airstrait straightener (P34,900) and the Dyson Airwrap i.d. multi-styler and dryer (P36,900).
