Bitget, a top global cryptocurrency exchange and Web3 company, is shifting gears into the fast lane with its new partnership with MotoGP, the premier motorcycle racing championship.
The partnership kicks off at the iconic Mugello Circuit during the Italian Grand Prix, blending the speed of racing with the precision of crypto trading—where every second, like every trade, truly matters.
The partnership will hit major MotoGP races in 2025—including Italy, Germany, Spain, and Indonesia—bringing together crypto users and racing fans under one high-speed experience.
“Racing is a sport of milliseconds; crypto is a market of micro-decisions. This partnership is our way of showing the world that success—on the track or on the charts—comes down to smart moves and fearless execution,” said Gracy Chen, CEO at Bitget. “We’re excited to join MotoGP in putting power, precision, and potential into the hands of every user and every fan.”
Three-time MotoGP World Champion Jorge Lorenzo fronts the campaign. His relentless pursuit of perfection makes him a fittiing icon for Bitget’s “Make It Count” slogan. Lorenzo says the two worlds share the same winning mindset: “The worlds of MotoGP and crypto aren’t as different as they seem — they both reward those who stay sharp and think fast.”
Fans can expect trackside activations, VIP experiences, and digital campaigns that fuse motorsport excitement with crypto energy. Influencers and media will also enjoy behind-the-scenes access to the racing action.
“MotoGP is built on precision, innovation, and high-speed decisions—values that align naturally with Bitget,” agreed MotoGP CCO, Dan Rossomondo.
Bitget’s MotoGP partnership follows high-profile tie-ups with Lionel Messi, Juventus, and LALIGA— part of its broader push to bring crypto closer to mainstream culture. With over 120 million users and daily trading volumes above $20 billion, Bitget continues to ride momentum at full throttle.
