In celebration of Breast Cancer Awareness Month, SM Supermalls, through its corporate social responsibility arm SM Cares, recently hosted a one-of-a-kind ballet show in partnership with the Philippine Ballet Theatre.
Held on September 29 at the SMX Aura Convention Center in Taguig City, the event featured powerful stories of breast cancer survival and advocacy expressed through the art of dance.
“Beautiful Girl: Echoes of Strength” is an expressive ballet by the Philippine Ballet Theater that explores the journey of breast cancer patients from a deeply artistic and compassionate perspective, emphasizing that every woman, regardless of her battle, is a “Beautiful Girl” deserving of admiration and support.
Over 500 breast cancer warriors, along with their families and friends, gathered to show their support for these courageous individuals.
“We held this event to shed the spotlight on the stories of those who survived breast cancer and those who are fighting it, as a way to express our solidarity with them, and to inspire others to adopt a more proactive approach to breast cancer, not only for themselves but also for their loved ones,” said SM Cares Program Director for Women Atty. Pearl Joan Jayagan Turley.
The ballet show also served as an avenue for SM Cares to raise P800,000 for the benefit of Philippine Foundation for Breast Care, Inc. (KASUSO). Partner organizations Bingo Plus Foundation, Global Peace Foundation Philippines, Club Balai Isabel Hotel, Philippine Ballet Theatre, Bosom Buddies, and Pink Parlour generously contributed to hep ensure the success of the event.
