Buy now pay later (BNPL) brand Atome announced that its total gross merchandise value (GMV) has grown by 30 times since its launch in the Philippines in late 2021.
Since its launch, Atome Philippines has grown its retail network by eight times, to include over 1,500 online and offline retailers across fashion, beauty, travel, electronics, and sports. Key merchants include Agoda, Dyson, Inditex Group (Zara, Bershka, Pull & Bear, Massimo Dutti), Nike, Penshoppe, Rustan’s, SM Store, Xiaomi, and Zalora.
In recent months, Watson’s Philippines and leading Philippine fashion retailer Suyen (Bench, Human, Kashieca, Cotton On, Aldo, Charles & Keith, Jo Malone, Mothercare, American Eagle, and La Senza) also added Atome’s checkout option across hundreds of physical store outlets. This brings Atome’s total offline footprint to almost 7,000 physical stores in the Philippines.
Atome also soft-launched the Atome Card, which gives consumers a pre-approved line of Atome credit of up to P200,000, as well as an in-app loyalty rewards program called Atome+, which allows consumers to earn points when they check out using Atome.
Atome is also planning to move beyond pay-in-3 deferred payments, and will soon launch multi-tenure plans of 6 and 12 months respectively.
The Atome Philippines mobile app is available on the App Store and Google Play.
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