After a century and a half of innovation, American Standard celebrates its 150th anniversary by honoring the Filipino homeowners who have made the brand a household name. The milestone is marked not only by reflection on its global legacy but also by a large-scale raffle promotion in partnership with Wilcon Depot.
The American Standard 150 Raffle Promotion was rolled out across all Wilcon branches nationwide beginning September last year.
The raffle featured prizes tailored to modern Filipino lifestyles, including a BYD hybrid sedan, a Honda EM1 Electric Scooter, and a Xiaomi Mi Smart Electric Bike, alongside 150 American Standard products such as the DuoSTiX Hygiene Spray, Smart Washer Manual Bidet, and Neo Modern 3-Way Rain Shower.
Winners of the top prizes were recently awarded at the Wilcon Depot Balintawak branch. EJ Reyes of Naga City took home the grand prize, while Henderson Digon of Iloilo Province and Shiena Kozak of Zambales won the second and third major prizes, respectively.
“What we like about American Standard is that it offers a premium product and a much better price point than its competitors. They sell the same quality, if not better, at the best price. You can’t beat that,” said Michael Kozak, who joined his wife Shiena in receiving their prize.
Second prize winner Henderson Digon said that he likes American Standard because “they’re consistent and reliable.” He added, “When I’m working on projects, I don’t want to worry about whether the fixtures will last or perform well over time. It gives me peace of mind knowing the quality is trusted and proven. I also appreciate the design—it’s clean, practical, and fits well with different kinds of spaces. Over time, I’ve come to trust the brand because it delivers what it promises.”
Reyes, the lucky winner of the grand prize, shared: “This is honestly the first time that I’ve ever won in a raffle so I was very happy when it was confirmed that I did win. We have been renovating our house that’s why we have been purchasing items from American Standard.”
Since its inception in 1875, American Standard has built a reputation for reliability and purposeful design.
“American Standard is a brand that is customer-centric. We understand the pain points and everyday needs of our customers and address them through purposeful innovation and reliable technology,” said Emily Rose Besavilla, Marketing & Retail Leader of LIXIL Philippines. “Our commitment is to deliver thoughtfully designed high-quality products that help reduce stress and bring greater convenience to our customers’ everyday lives.”
