Following the Mio Gear: Play Your Tough campaign launch in Manila last May, Yamaha Motor Philippines (YMPH) set up its Mio Gear Playground in Cebu, creating more avenues for those who want to showcase their toughness.
The ‘Play Your Tough’ campaign encourage individuals to embrace grit, resilience, and a tough attitude to ride through every challenge—just like the Mio Gear urban scooter.
Yamaha built the playground at the center of SM City Cebu’s Northwing, featuring a Spartan obstacle course, a basketball court, and an esports battle-ready setup.
Also on display were the different color variants of the Mio Gear: Worn Gray and Matte Gray for the standard version and Matte Black and Matte Brown for the S version.
YMPH will soon bring the Mio Gear Playground to Mindanao.
