Timex, a pioneer in the watchmaking industry, is commemorating its 170th anniversary with a series of exciting initiatives.
As part of its anniversary celebration, the brand is paying homage to its rich history by re-releasing its iconic $1 watch, a limited-edition timepiece that will be available for just P50 on November 16, exclusively at the Timex Shop at Level 2 Main Mall, SM Mall of Asia. Only 100 customers will have the chance to own this piece of history.
Reviving a legacy of accessible timekeeping, this release honors the heritage of simply great watchmaking since 1854, tracing back to their roots as the Waterbury Clock Company. It commemorates Timex’s iconic Yankee pocket watch—their first timepiece sold at $1 and known as “the watch that made the dollar famous.”
Timex also held an event dubbed “A Journey in Time,” which showcased the brand’s legacy of craftsmanship and innovation. The event highlighted key milestones, from the early days of the Waterbury Clock Company to the modern-day Timex.
The brand also recognized its loyal customers by honoring the top 10 winners of the “Oldest Timex Watch” contest.
“This watch has been with me for decades—through milestones, moments, and memories. It’s more than just a timepiece; it’s part of my life’s story,” shared Nico Vinuya, the grand prize winner for his 1920 Ingersoll Waterbury Pocket Watch of the oldest Timex watch.
Fall/Winter 2024 collection
Timex unveiled its Fall/Winter 2024 collection, featuring a range of iconic watches and exciting collaborations:
- Marlin: A stylish and sophisticated timepiece inspired by the 1960s.
- The Waterbury: A classic American watch that embodies Timex’s commitment to value and quality.
- Expedition: Rugged and durable watches with a casual outdoor/military aesthetic designed for outdoor enthusiasts.
- Deepwater: Dive watches that combine style and functionality.
- Q Timex: A collection of quartz watches that showcases Timex’s flexibility and agility.
- Cavatina: Elegant and feminine watches that celebrate the brand’s heritage.
- Weekender: Casual and cool watches that can make any day feel like a Saturday.
Timex collaborations
Timex has a rich history of partnering with innovative businesses, designers, and personalities to create unique timepieces that celebrate creativity, style, and reach new audiences. Check out some of these pieces:
Timex x Fortnite. Following their successful collaboration on the Fortnite Creative Mode experience “Race Against TimeX,” Timex and Fortnite are teaming up once again to unveil the first of several Timex x Fortnite product collections.
Timex x Jacquie Aiche. This collection is designed to make your spirit shine, reimagining the Timex Legacy through the ethereal lens of jewelry designer Jacquie Aiche.
Timex x Peanuts. Since 1950, Snoopy and the rest of Charles Schulz’s iconic Peanuts characters have graced newspaper pages across the nation. And for almost as long, the gang has teamed up with Timex for special-edition watches, bringing a playfulness to the wrist like few brands can.
Timex x Ironman. Created for endurance, the Timex Ironman watches are built to be durable, comfortable, and easy to use with features like the iconic five-button design and INDIGLO night-light.
Timex x UFC. Timex and UFC unite in a collection that represents resilience and strength, setting new standards in durability and precision for those who demand the best.
