TCL Electronics, the world’s second-leading TV brand, has announced the renewal of its partnership with Asia’s superstar, Kathryn Bernardo, for a third consecutive year.
The partnership, which coincides with the brand’s 25th anniversary in the Philippines, was officially renewed at a contract signing event held at Studio Simula last January 23.
Key figures present at the signing included Shae Xiaoling Yu, Deputy Marketing Director of TCL, Joseph Cernitchez, TCL Brand Manager, and Kathryn’s co-manager Lulu Romero, along with Francis Kalayaan A. Vidanes of VCM The Celebrity Source.
“We’re excited to celebrate Kathryn’s third year with TCL and the continued strength of our partnership. Her authenticity and ability to connect with our consumers have made a significant impact in our campaigns, effectively communicating our “Inspire Greatness” message over the past two years,” said Cernitchez.
On her part, Kathryn expressed her gratitude to the brand for their trust and belief in her capacity to contribute to its growth and development.
“I’m incredibly happy to have contributed to TCL’s rise to the top. Knowing the competitive landscape and having experienced TCL products firsthand, I can attest to their exceptional quality and suitability for residential and commercial use,” she said.
Kathryn will once again headline upcoming marketing campaigns for TCL’s key product lines, including TVs, washing machines, air conditioners, and refrigerators.
