TCL Electronics has renewed its partnership with acclaimed actress and multimedia star Kathryn Bernardo for the fourth year running, reaffirming a shared commitment to excellence and innovation. The collaboration continues to unite TCL’s world-class technology with one of the Philippines’ most influential personalities in “Inspiring Greatness” nationwide.
The partnership was formalized during a contract-signing ceremony held on January 30 in Pasay City. The event was attended by TCL Deputy Marketing Director Shae Yu and TCL Brand Manager Joseph Cernitzchez, together with Kathryn’s management team, VCM led by Francis Vidanes.
“Kathryn Bernardo has become integral to the TCL brand in the Philippines. Her credibility, consistency, and influence reflect our pursuit of excellence. We are excited to strengthen this partnership and create campaigns that continue to inspire Filipinos nationwide. Her connection with audiences helps bring TCL’s innovation and values closer to everyday Filipino homes,” said TCL Brand Manager Joseph Cernitchez.
For Bernardo, renewing the partnership was a natural decision. Over the past four years, she has witnessed—and contributed to—TCL’s evolution from a market challenger to a global industry leader, a journey she sees reflected in her own personal and professional growth.
“Seeing TCL achieve these new milestones makes me so proud! Our partnership works so well because our missions are perfectly aligned. I’ve always wanted to work with a brand that never stops innovating, and I’m so happy to be growing alongside a team that truly ‘Inspires Greatness,” she said.
The collaboration has also taken on a personal dimension for the actress as she embraces independent living. Curating her own home with TCL products, Bernardo embodies the brand’s promise of smart, modern comfort that supports today’s lifestyle.
“I’m so proud to grow with TCL, and I’m personally looking forward to the new innovations they have in store,” she said. “I know these products will be a total game-changer—not only for my own home but for every Filipino who loves the ease and comfort of smart living. There is so much to look forward to!”
