TCL Electronics, a household name for the past 25 years, marked a significant milestone with its 2025 TCL Grand Launch at Okada Manila’s Grand Ballroom.
Themed “Legendary Moment, Timeless Greatness,” the event celebrated the brand’s remarkable journey and its recent recognition by OMDIA 2024 as the new Triple Global Top 1 TV Brand in Mini-LED, Google TV, and Ultra-Large Screen TVs (85 inches and above).
For a quarter of a century, TCL has been instrumental in bringing technological advancements to Filipino homes. From immersive TV experiences to energy-efficient home appliances, TCL’s solutions have been designed with the specific needs of Filipino families in mind.
and Peter Chen, CEO of. TCL Philippines (right)
Griffin Zhang, general manager of Asia Pacific Business Group, TCL Industries, highlighted TCL’s strong performance in the Philippine market, noting their number one market share in TV and air conditioner sales volume.
Peter Chen, CEO of TCL Philippines, echoed this sentiment, emphasizing TCL’s innovative spirit: “Being innovative has always been in TCL’s DNA. We are not a follower, but a trailblazer.”
The highlight of the evening was the unveiling of TCL’s 2025 product lineup, centered around cooler, cleaner, smarter, and sharper technologies. Key innovations showcased included the advanced X11K QD-MiniLED TV, the award-winning TCL FreshIn 3.0 Air Conditioners, the efficient TCL Super Drum Combo+ C682 Front Load Washer and Dryer, and the newly introduced AAT Inverter+ C436BMSB bottom-mounted refrigerator.
To add to the celebratory atmosphere, TCL highlighted its global partnership with the International Olympic Committee through 2032, underscoring its commitment to innovation and excellence.
Filipino pole vaulter and world No. 4 in men’s pole vault EJ Obiena, a special guest during the event, shared his excitement for the partnership and the shared values of striving for greatness.
TCL also introduced its newest brand partners, TV personality Valeen Montenegro and actress Rhian Ramos, who shared their enthusiasm for being part of the TCL family and their favorite TCL products.
