If you’ve made collecting Starbucks planners part of your Christmas tradition, it’s almost time to start counting those stickers again. Starbucks Traditions returns on November 3, this time with a five-piece collection for 2027, including two new additions: a Travel Case with Towel and a 20oz Glass Mug.
The Siren Planner comes with a woven-texture cover, zodiac-inspired monthly artwork, a pen, a copper pouch, and a surprise keychain in one of five designs.
Organize your travel essentials with the new Travel Case with Towel. This 9.2 x 5.6 x 2.8″ case features a ridged, luggage-inspired finish and comes with a towel.
For everyday drinkware, the 20oz Stainless Steel Tumbler features a copper-and-ivory design, flip-top straw, and built-in carry handle. The 24oz Cold Cup gets a champagne-glitter finish, black lid, and coffee cherry leaf straw topper. Rounding out the collection is the new 20oz Glass Mug, which features a black-to-clear gradient, vertical Starbucks wordmark, and accompanying straw.
To collect any of the five items, customers must earn 19 e-stickers, with one sticker awarded for every Tall, Grande, or Venti handcrafted beverage purchased at Starbucks stores nationwide. Stickers can be collected through the Starbucks PH App or a QR Promo Card from November 3, 2026, to January 4, 2027. Completed collections can be redeemed for one item of choice from the 2027 lineup until March 5, 2027.
First launched in the Philippines in 2004, Starbucks Traditions has become a familiar part of the holiday season, with customers looking forward to completing their sticker cards and getting a new planner or collectible for the year ahead.
This year’s theme—“Wrapped in Joy”—celebrates thoughtful gestures and the happiness of making the people around us feel special.
The campaign also comes with a holiday film titled “Kami Naman” (It’s our turn). The story follows Mara, the friend who usually brings her barkada together by organizing get-togethers. This time, her friends surprise her with a planner already filled with gatherings they’ve planned for her throughout the year.
Set to the Eraserheads’ “With a Smile,” the film highlights the joy of returning the thoughtfulness and effort we receive from the people who matter. The song will play in Starbucks stores nationwide from November 3 to January 4.
