Samsung is raising the bar for premium home entertainment with the launch of its latest Vision AI TV lineup, introducing artificial intelligence-powered features and next-generation display technologies designed to deliver smarter, more personalized viewing experiences.
Samsung cites consumer trends showing that Filipinos spend about a quarter of their day watching television, with three out of four now stream video content. These drive demand for smarter TVs that deliver more immersive picture quality and personalized experiences.
Central to the new lineup is Vision AI Companion, Samsung’s AI-powered assistant that enables more natural interactions with the television. Viewers can ask for personalized content recommendations, look up cast information without leaving what they’re watching, or check live sports statistics in real time.
This intelligence also extends to sports through AI Football Mode, which automatically detects football content and optimizes picture and sound settings to recreate the atmosphere of watching a match from the stands.
The new Micro RGB Vision AI TV uses microscopic red, green, and blue backlights to produce brighter images, richer contrast, and more accurate colors.
Powered by the Micro RGB AI Engine Pro, the TV combines AI-driven 4K upscaling, sound optimization, and color enhancement, while features such as Glare Free Display, Motion Xcelerator with up to 165Hz VRR, Gaming Hub, Live Translate, and AI Sound Controller Pro cater to gamers and entertainment enthusiasts alike.
Meanwhile, the Mini LED Vision AI TV leverages Samsung’s NQ4 AI Gen2 Processor and 20 AI neural networks to automatically optimize picture and audio in real time.
Mini LED technology delivers deeper blacks, brighter highlights, and enhanced HDR performance, while AI Gaming Optimizer supports smooth gameplay at up to 4K 144Hz.
Samsung is also positioning its Vision AI TVs as central hubs for the connected home. With SmartThings integration, users can monitor and control compatible smart devices, making the TV the “command center” for the household.
According to the tech giant, the Vision AI TV support up to seven years of One UI Tizen OS upgrades to help keep them current with new features and improvements.
