Smart home solutions and air-conditioning brand Midea shone the spotlight on the future of smarter living at MideaCon 2026, held March 3 at the SMX Convention Center Clark in Clark, Pampanga.
With the theme “Power of One,” the event highlighted how smart, energy-efficient appliances can make everyday life easier—helping homeowners and businesses enjoy more connected, convenient, and efficient spaces. The showcase featured Midea’s newest innovations aimed at helping customers truly “Master their Homes.”
Aside from showcasing the brand’s range of products, the event also served as a strategic platform to strengthen relationships with dealers and business partners from across the Philippines. Since launching its annual dealer roadshow in 2023, Midea has used the initiative to highlight its global scale, manufacturing capabilities, and technical expertise—bringing advanced home solutions within reach for more Filipino households.
Smarter appliances for modern homes
Today’s consumers expect more from their appliances than basic functionality. Many now look for devices that connect seamlessly, automate everyday tasks, and help reduce electricity use.
At MideaCon 2026, the company introduced its AI ECO MASTER and SMART MASTER lines—smart appliances ranging from air conditioners and refrigerators to laundry solutions. Built with advanced inverter technology, the lineup promises optimized performance, improved energy efficiency, and convenient smart controls.
Among the highlights was the Midea Chione Inverter Series, available in both floor-standing and high-wall variants. The unit features Eco Mode for intelligent energy use and AI Humidity Control to maintain a more comfortable indoor climate.
Among the highlights was the Midea Chione Inverter Series, available in both floor-standing and high-wall variants. The unit features Eco Mode for intelligent energy use and AI Humidity Control to maintain a more comfortable indoor climate.
There’s also the Avigator Full DC Inverter, equipped with AI Smart Control that can reduce energy waste by up to 40% while delivering rapid cooling—lowering room temperature by as much as 6°C in just 10 minutes.
The Numen Air Conditioner, on the other hand, combines AI Eco Master technology with advanced anti-corrosion protection, air purification, and self-cleaning features.
Kitchen and laundry solutions were also showcased, including the Midea Side-by-Side Inverter Refrigerator with Wi-fi Smart Control and the Front Load Washing Machine Titanium Series with IoT-enabled one-tap laundry management.
The event also celebrated Filipino technicians who recently competed in the Midea Club Flash Installation Tournament in China, and highlighted the brand’s sports partnerships with the University Athletic Association of the Philippines and the Asian Football Confederation.
