The Hershey Company’s award-winning #HerSHE campaign, which originated in Brazil in 2020, comes to life in the Philippines and six additional international markets this year as the world celebrates International Women’s Day.
In the country, the company will transform its iconic Hershey’s milk chocolate bar wrapper into a celebration of female cultural icons, featuring their accomplishments and the impact they’ve had in their respective countries.
To further extend women-forward storytelling, Hershey has donated $100,000 and partnered with Girl Up, a nonprofit committed to advancing girls’ skills, rights, and opportunities to be leaders. In addition, it continues to amplify the voices of girls and women who are making a difference on digital and social platforms by actively using the hashtags #HerSHE and #HERforSHE.
In the Philippines, Filipinas continue to step up from their traditional roles. Women of all ages, backgrounds, and cultures are taking the reins in their respective fields in business, science, sports, and politics and are at the forefront of social change.
Hershey Philippines has partnered with four women—Malou Perez of the PAWSsion Project, Kate Alvarez of SOS Philippines, Sabrina Tamayo of Project SMILE, and Fredeswinda Gaspar Samonte of the PGH Cancer Survivors Organization—to highlight their stories and represent women who are still overlooked and dismissed, with their achievements remaining unrecognized.
Drawing on the strength of “SHE,” Hershey Philippines is doing a limited edition packaging sleeve of its 40g bars, making the products a canvas to showcase the chosen unsung “SHEroes.” The packaging sleeves come in four different artworks, highlighting the journeys and the exceptional work these women do in the community.