LG Electronics has announced a new partnership with music icon and tech entrepreneur will.i.am to launch a news line of audio products under the “xboom by will.i.am” brand. This collaboration aims to create a “culture-forward brand with an urban aesthetic” and deliver an all-new audio experience for music lovers.
In this partnership, will.i.am takes on the role of LG xboom’s “Experiential Architect,” wherein he will provide strategic guidance for product development, design, and brand marketing.
“Working with renowned tech and lifestyle innovator, LG, opens the door to groundbreaking and dynamic experiences that speak to a broader community of music enthusiasts,” said will.i.am. “By bringing our cutting-edge technology and distinctive creative visions together with LG xboom, we want to foster an iconic culture where people can explore their passion for music with others on a whole new level.”
The 2025 line of “xboom by will.i.am” products, including Bluetooth speakers and wireless earbuds will be unveiled at CES 2025. The xboom Buds will be the first product available in the market.
The line boasts a signature sound designed with will.i.am’s input, offering rich bass with balanced and warm tones.
Speakers will come with unique features such as easy-to-hold straps and dynamic lighting that moves to the music. Earbuds will prioritize comfort and sound quality with ergonomic designs.
All “xboom by will.i.am” products will integrate with will.i.am’s RAiDiO.FYI. This AI-powered platform allows listeners to personalize their experience, immerse themselves in content, and have real-time conversations with topic-based STAiTiONS. This conversational media format creates a whole new way to engage with music, talk shows, and other content.
LG and will.i.am will showcase the new “xboom by will.i.am” line with product demonstrations at CES 2025, taking place from January 6 to 10.
