Kultura, the beloved homegrown brand dedicated to showcasing the best of Philippine craftsmanship, marked its 20th anniversary with a celebration of its journey and a renewed commitment to promoting Filipino heritage.
Born from a simple passion for local handicrafts, Kultura has evolved from a humble corner within SM to a thriving enterprise with over 48 stores nationwide. The brand’s success story is a testament to the unwavering support of its patrons, vendors, partner organizations, and dedicated employees.
The anniversary event was highlighted by the return of award-winning actress and entrepreneur, Marian Rivera, as Kultura brand ambassador. Marian toured the refreshed Mall of Asia flagship store, meeting the faces behind some of the most loved products, such as South Sea pearls, barongs hand-embroidered in Taal, quilts and native bags made in Bicol, and totes upcycled from juice packs by Payatas communities.
As brand ambassador, Marian will introduce the newest collections of South Sea, freshwater, and baroque pearls throughout the year. This season’s jewelry lines experiment with playful shapes, textures, fun colors, and sizes for trendy takes on the classic gem.
With her innate personal style and love for local, Marian will continue to promote Filipiniana, sharing tips and showing how to make this part of women’s wardrobe essentials for different occasions. Those who love athleisure and t-shirts are also in for a treat with new looks inspired by the actress.
