HONOR announced at Mobile World Congress 2025 its “Alpha Plan,” a new corporate strategy aimed at transforming the company from a smartphone manufacturer to a leading AI device ecosystem provider.
Central to this plan is a commitment to extended software support, with HONOR pledging seven years of Android OS and security updates for its flagship Magic Series, starting with the HONOR Magic7 Pro.
The ALPHA PLAN outlines a three-step strategy focused on fostering industry collaboration and delivering consumer-centric, AI-driven solutions. By prioritizing an open ecosystem, HONOR aims to create value for both users and the wider tech community.
HONOR’s extended support for its Magic Series delivers exceptional long-term value. Users benefit from seven years of guaranteed security and software updates, ensuring their devices remain cutting-edge.
They’ll also experience the latest AI advancements that will help enhance productivity, gaming, and photography.
Moreover, this extended lifespan significantly reduces electronic waste, which reflects HONOR’s commitment to sustainability.
The initiative will begin with the HONOR Magic7 Pro, scheduled for release in the Philippines in 2025, and will expand to other HONOR flagship smartphones and foldable devices in the future.
