Grab Philippines is partnering with the Rural Improvement Club (RIC) Davao City Federation Inc. and the Davao City Government to help women farmer-entrepreneurs reach more consumers and access new markets through on-demand grocery delivery.
Under the initiative, produce from participating RIC farmers will be sold through an offline store at Agdao Public Market and a dedicated GrabMart storefront called RIC Daily Fresh. The platform will allow Davao households to purchase locally grown produce directly from farming communities while giving farmers an additional channel to promote their products and generate income.
RIC is a women-led federation focused on farming, livelihood development, and community crafts. The partnership, supported by the City Agriculturist’s Office (CAgrO) and the Sangguniang Panlungsod Committee on Cooperative Development and People’s Participation, aims to address challenges faced by small farming communities, including limited market visibility and fragmented selling channels.
Through Grab Asenso: Digital Diskarte, Grab’s tech and AI enablement program for MSMEs, participating farmers will also receive training in product presentation, digital marketing, order management, customer engagement, and online marketplace operations. The session is co-facilitated by the International Trade Centre, a joint agency of the United Nations and World Trade Organization.
The Davao City Agriculturist’s Office will provide technical and institutional support to align the initiative with the city’s agricultural programs.
Grab said the pilot demonstrates how technology, government, and community organizations can work together to expand economic opportunities for local agricultural communities and help farmers adapt to changing consumer habits.
