• June 12, 2025

SM Supermalls is turning up the Pinoy pride with Mas ‘Pinas Saya sa SM! Join the 127th Independence Day celebration packed with everything from heritage tributes to pop culture fun.

Whether you love food, music, selfies, or simply showing off your Filipino pride, there’s something waiting for you at SM.

This year’s festivities combine time-honored traditions with pop culture experiences, uniting Filipinos through food, music, art, and fashion.

Highlights include simultaneous flag-raising ceremonies on National Flag Day (May 28) and Independence Day (June 12), Pinoy-themed photo spots, as well as Pinoy Pop Mural Art hand-painted or digitally designed by talented local artists.

Foodies can indulge in the Pinasarap Pinoy Food Fiesta (June 1 to 12), while music lovers can belt out OPM classics at the Pinoy Pop Karaoke Challenge (June 6 to 8) or get emotional with live busking performances at Pinoy Pop Hugot busking sessions (May 28 to June 12).

PPOP fans can also look forward to Pinakilig PPOP Fandomination, featuring performances and meet-and-greets with rising Filipino pop idols.

Meanwhile, shoppers can support Filipino craftsmanship through Pinabonggang Kultura, a showcase of local fashion, accessories, and artisanal products in partnership with Kultura.

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