Finance super app GCash, through GCrypto, partnered with renowned Filipino American rapper Apl.de.Ap and Manila-based contemporary artist Bitto to bring phygital art to life by creating a one-of-a-kind art collection.
Phygital art is a fusion of traditional art forms and interactive digital elements.
The Apl.de.Ap x Bitto Phygital Art Launch was held in Apotheka Makati, Poblacion, where art enthusiasts and NFT collectors came together to witness the launch of “Agents of Peace and Love,” a collection featuring Apl.de.Ap’s NFT music and Bitto’s Bittoverse artworks.
“We are delighted to work with Apl.de.Ap and Bitto, two Filipino artists who have established their marks in the global space, as they break artistic boundaries,” said Luis Buenaventura, GCash head of Web3. “This collaboration is in line with our goal of amplifying more local talents to the global stage while enabling more Filipino creatives and collectors to access premium art collaborations.”
An art auction in collaboration with homegrown NFT marketplace, Likha, and the popular art gallery, Vinyl on Vinyl, showcased a one-of-a-kind canvas painting by Bitto, accompanied by original unreleased music by Apl de Ap, which will be for the benefit of the Apl.de.Ap Foundation.
Collectors snagged limited edition sculptures with embedded music, along with signed event-exclusive art prints.
As a pioneer in the fintech industry, GCrypto staged the art launch to bring together the best of blockchain technology paired with physical art, featuring a digital certificate of authentication (COA), which documents the transaction on the blockchain to bring peace of mind to both artists and buyers alike.
In 2023, GCash launched its first GCrypto NFT collection: “The House of Ohlala,” from Filipino contemporary artist Reen Barrera, along with the introduction of the GCrypto NFT Hub, which features digital art created by famous and up-and-coming local artists.
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