• May 21, 2024

Filipinos can now explore the world of NFTs—or non-fungible tokens—with the launch of the GCrypto NFT Hub.

GCash has partnered with homegrown NFT marketplace, Likha, and the popular art gallery, Vinyl on Vinyl, for the release of its first GCrypto NFT collection: The House of Ohlala from Filipino contemporary artist Reen Barrera

From left: Mark Nunez, Head of Partnerships for GCrypto, GCash; Jong Layug, Head of Wealth Management, GCash; Reen Barrera; Neil Trinidad, Chief Marketing Officer of GCash

“We are thrilled to partner with the esteemed artist, Reen Barrera, for his first ever NFT collection as we unveil the new GCrypto NFT Hub,” said Jong Layug, GCash Head of Wealth Management. “Through the GCrypto NFT Hub, we hope to provide Filipino artists a platform to bring their digital art to a wider audience, while also enabling more Filipinos access to buy their first NFT art.”

Barrera’s NFT project features a collection of 1,000 NFTs built on the Polygon blockchain, with each NFT being sold for 80 MATIC.

Child of Divorce (2022) by Reen Barrera

The House of Ohlala includes unique utility features. NFT holders have a chance to win one of the four Ohlala statues to be raffled every quarter; they can gain exclusive access to artwork and merchandise; and they get to join a whitelist for future collections. Owners of the 10 editions of 1 of 1 NFTs will also receive free Giclee prints of their digital collectible.

The collection is based on Barrera’s most popular character, Ohlala, who is a soft commentary on socio-economic classes. Ohlala’s head is covered in canvas cloth to symbolize that each one of us, no matter our economic backgrounds, has the ability to design our own fates. Ohlala’s face is also decorated with symbols and patterns, based on the idiom “it is written all over your face.” 

Get first dibs on legit NFT through the GCrypto NFT Hub

The GCrypto NFT Hub will feature digital art created by famous and up-and-coming local artists, such as National Artist Larry Alcala through a partnership with Scarletbox.io; Superordinary Friends x TRNZ; and Monster Mayhem by Distort Monsters. Upcoming collections include artworks by contemporary artist Bitto, and national artists Botong Francisco and Vicente Manansala.

Read more: GCash ushers in the future of fintech with 10 new features

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