Xiaomi Philippines marked its 15th anniversary with the Xiaomi All-Star Summer Concert last April 27, transforming Enchanted Kingdom in Sta. Rosa, Laguna into a vibrant celebration hub for fans.
Co-presented by Enchanted Kingdom and Viu Philippines, the all-day event combined thrilling rides, interactive tech experiences, and a powerhouse musical lineup, creating a one-of-a-kind festival atmosphere.
Fans were treated to performances from some of the country’s top acts, including SB19, KZ Tandingan, TJ Monterde, Darren Espanto, DWTA, Calein, DJ Siangyoo, and Enchanted Kingdom’s resident P-Pop group SMS.
SB19 headlined the show, opening with “DAM,” debuting their emotional track “Time,” and surprising fans with the premiere of their new song “Dungka!”
Adding to the fun, SB19 participated in a guessing game featuring emojis that represented the Redmi Note 14’s features. The group also drew three lucky winners of the Redmi Note 14 Pro+ 5G in Sand Gold.
An immersive Xiaomi experience
Aside from treating its fans to an all-star summer concert, Xiaomi also crafted a full-day immersive journey via a passport-style adventure around the park. Attendees completed challenges such as group selfies on the Grand Carousel, dance videos in front of Anchors Away, and reaction shots after riding the Rio Grande Rapids. They also got to check out the park’s newest ride, EKlipse, where they had to strike their best poses while spinning up and down.
Interactive booths and activity zones were also scattered across the park, providing product demos, exclusive merch, and content creation opportunities.
“There’s no better way to commemorate 15 great years of making innovation accessible to all our Xiaomi fans by paying back their loyalty with a grand celebration like the Xiaomi All-Star Summer Concert. We look forward to many more exciting years of innovations and a complete digital lifestyle for the Philippines,” said Tomi Adrias, Xiaomi Philippines head of marketing.
