Visa, Red Bull F1 Teams announce global partnership

The 2024 Formula One season is set to kick off with a revamped look and new support. Red Bull F1 Teams and Visa announced a multi-year agreement where Visa will become the first global partner of both Red Bull F1 teams, bringing a new look to the F1 grid in the form of Visa Cash App RB, formerly Scuderia AlphaTauri.

This is Visa’s first new major global sports sponsorship in more than 15 years. The agreement encompasses the Visa Cash App RB team, corresponding title partnership on the F1 Academy team entry, and the Oracle Red Bull Racing team.

The Visa logo will be prominently featured on both the Oracle Red Bull Racing and Visa Cash App RB cars, as well as on the F1 Academy entries from the respective teams.

Visa Cash App RB drivers Yuki Tsunoda of Japan and Daniel Ricciardo of Australia will sport a newly designed Visa and Cash App-inspired car livery and driver’s kit when the F1 2024 racing series kicks off in Bahrain on February 29. The full livery unveil will take place at a special event in Las Vegas on February 8.  

In addition to the high impact branding on the Visa Cash App RB, the collaboration between the two companies aims to both propel the team to excellence on the grid and provide cardholders opportunities to engage with the team through behind-the-scenes access, meet-and-greets with the drivers, merchandise, and enhanced hospitality experiences at races.

In line with Visa’s commitment to supporting women’s empowerment and economic progress through sponsorship initiatives, Visa and Cash App will join Red Bull to champion Visa Cash App RB in the F1 Academy series. The all-female driving series takes place at seven select F1 tracks over the same weekend as the F1 races. This livery will also be unveiled during February’s special event.