Timezone Philippines has named seven-member girl group XONARA as its newest brand ambassadors in a partnership that brings P-pop fandom into the arcade experience.
Before Eurekah, Tin, Dominique, Ella, Namie, Lei, and Megumi were 1Z Entertainment’s first girl group, they were kids swiping Power Cards into arcade machines like everyone else.
“We’re honestly so happy and grateful,” Ella said. “Timezone is a place that so many of us grew up going to, so becoming one of its brand ambassadors feels really surreal. It’s exciting to represent a brand that’s all about having fun, making memories, and bringing people together.”
As part of the collaboration, Timezone is offering an exclusive buy 250, get 500 credits promotion on the Timezone Fun App using the code XONARA. Official Timezone x XONARA photocards will also be available starting August 25.
The partnership will roll out throughout the year through social media content, merchandise, and in-store activations under #TimeXONARA.
Timezone Philippines will oversee the campaign’s venue experience, digital rollout, activations, Fun App promotions, and merchandise, while 1Z Entertainment will support XONARA’s content and appearances.
Timezone traces its roots to Perth, Australia, where it was established in 1978. Today, it operates more than 320 venues across seven countries, including over 50 locations in the Philippines through a joint venture between TEEG and Ayala Land, Inc.
