TikTok Shop, TikTok’s online marketplace in the Philippines, opens up more business opportunities not only for brands, but also for small- to medium-sized enterprises (SMEs).
You can purchase items with the help of product anchors embedded in short videos, live streams, and the TikTok Product Showcase tab of a merchant’s account.
At TikTok Shop in the Philippines, affordable and unique items are on offer, even those hard-to-find must-haves. You can purchase items from various product categories including fashion, home & living, beauty, and personal care. You can also shop from favorite brands such as realme, Unilove, Perysmith, and Kily.phonline
Last June 15 to 21, the platform’s marketplace held a mid-year sale where it offered discounts up to 70%, subsidized shipping and buyer coupons.
Celebrities and top content creators joined the very first sale, including top actress Glaiza De Castro, TV host Macoy Dubs, and top creator Alfea, who did key live sessions and short video posts via TikTok Shop.
The week-long mid-year sales campaign saw TikTok Shop Philippines gain a 33% growth in its daily gross merchandise value. The e-commerce platform’s number of daily orders likewise jumped by 29%, while the volume of livestream climbed 36% compared to the previous week (June 8 to 14).
Sell products, maximize branding on TikTok
TikTok Shop in the Philippines aims to provide local businesses a new avenue for reaching out to customers. It also aims to make purchasing possible and more accessible for Filipinos without leaving their favorite mobile entertainment platform.
Merchants will be able to enjoy zero commission fees on the platform for selected products while payment service fees are capped at one per cent to payment service partners.
Businesses can check out the Merchant page or view the Seller Recruitment page for more information about being part of TikTok Shop.
For additional information, visit the Seller University, which offers local trainings to sellers.
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