TikTok Shop gathered creators, brand partners, and agencies at the TikTok Shop Creator Awards, which recognized individuals and communities driving the platform’s growing discovery-led commerce ecosystem.
The event highlighted the rapid growth of content-driven commerce on the platform, with TikTok Shop reporting that its number of active creators has doubled year-on-year. The Creator Awards also underscored TikTok Shop’s continued focus on creator development through recognition programs, partnerships, and capability-building initiatives.
Among the evening’s top honorees was TikTok Shop Philippines brand ambassador Andrea Brillantes, who received the Gen Z CEO Celebrity of the Year award for the strong platform presence she has built through her beauty brand Lucky Beauty. Brillantes has emerged as one of the platform’s leading creator-entrepreneurs, leveraging livestream selling to engage and grow her community.
Other awardees included Miss Dioza (@allaboutdioza), named Super Star Creator of the Year, for her role in pioneering live selling and mentoring emerging creators; Lierge Perey (@pereylierge), who won New Star Creator of the Year for her beauty and skincare content and entrepreneurial venture SPOT Contact Lens; and Dani Barretto (@danibarrettop), awarded Celebrity Creator of the Year for using livestreaming to expand both community engagement and her wellness business presence.
Reinalie Morales (@rerefinds_ph) received the Live Record-Breaker Award for her high-performing fashion livestreams, while Nina Ellaine (@ninaellaine), founder and CEO of Colourette Cosmetics and Fresh Formula, earned the Mega Campaign Champion award.
M-Commerce Corporation was also recognized as MCN Agency of the Year for its contribution to scaling live commerce operations across creators and brand partners.
