• March 29, 2024

TikTok is honoring the #WomenOfTikTok all throughout March in celebration of Women’s Month.

The platform will feature exceptional female creators who have been using the TikTok to connect with their audience, and pursue their passion. Through this initiative, TikTok continues its mission to support and uplift women, and recognize their strength and diversity.

Hashtag challenges

Users across the platform are invited to join different Women’s Month hashtag challenges to create, share, and inspire with the entire community on TikTok. Simply think of any type of content inspired by the hashtag of the week, and upload it onto TikTok. Users are able to check out other videos, too, by going through the Discover feed.

The first hashtag challenge, #InspireHER, ran from March 7 to 13. Users shared content that encouraged and inspired women on the platform throughout the week, like this video featuring TikTok content creator, and skin color positivity advocate, Ayn Bernos.

@metrodotstyle

You owe it to yourself to try. ✨ – @Ayn Bernos #WomenOfTiktok #Metrodotstyle #WomenEmpowerment #internationalwomensday

♬ Will to Live – Jacob Yoffee

For #EmpowerHER, currently running until March 20, creators are invited to share stories, tips and tricks, as well as personal views on what it’s like being a woman in today’s society.

From March 21 to 31, #CelebrateHER is the featured hashtag where the challenge is to think of any trend users can create. At the end of the week, the three top trendsetting #WomenOfTikTok will be awarded with special TikTok creator packages filled with exclusive swag.

#WomenOfTikTok mini live series

Users can watch a four-part mini live series on TikTok this month. The series kicked off on March 13, and more livestreams are coming up on March 20, 27, and 31. Each features phenomenal female creators who talk about the realities of being a woman, their success and struggles, and how TikTok has empowered them to inspire and uplift other women. The series is hosted by TikTok content creator and voiceover talent, Inka Magnaye, who is best known as the voice behind the Philippine Airlines onboard safety announcements.

An exciting mix of guests are lined up for the livestreams, each belonging to various fields of work, including Krizzle Hannah Rei Santos MD, RMT, who is known for sharing health tips on TikTok; and online education creator Lyqa Maravilla. Notable women in entertainment will also be part of the series, including Denise Barbacena, Miss Trans Global 2020 Mela Habijan; and Andrea So.

Apart from the hashtag challenges and livestreams, other in-app activities for International Women’s Month include special effects, filters, and templates that aim to build confidence, show support, and promote women empowerment on TikTok.

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