SM Supermalls expressed its support to the Department of Tourism (DOT) and Department of Migrant Workers (DMW) during the launch of the ‘Bisita, Be My Guest’ (BBMG) program at the SM Mall of Asia Music Hall.
The BBGM program is an incentivized promotional campaign that entitles Filipinos, especially OFWs, who will invite foreigners to visit the country to a raffle ticket and a chance to win prizes. The program was relaunched in cooperation with the DMW, Tourism Promotions Board Philippines (TPB), and private sector partners including SM Supermalls.
“SM Supermalls is honored to be the launch venue of the DOT’s ‘Bisita Be My Guest’ program where our kababayans abroad are incentivized to visit the Philippines and bring along their foreign friends and relatives,” said SM Supermalls president Steven Tan.
During the program launch, Tan also shared that tourism kiosks will be opened in all SM malls nationwide to promote various DOT programs, including the BBMG program.
The one-year campaign, which will run from January 2023 to April 2024, is seen to boost the tourism industry to pre-pandemic levels. The complete promo mechanics as well as registration information for sponsors and invitees can be found on the official BBMG website.