As part of SM Supermalls‘ commitment to its public-private partnership with the Department of Interior and Local Government against the use of illegal drugs, SM will be playing the government’s Buhay Ingatan, Droga’y Ayawan (BIDA) anti-drug advertisements in SM Cinemas nationwide.
Last August 12, the BIDA advertisement video was screened at the SM Megamall Director’s Club to raise public awareness and encourage participation in the war against illegal drugs. SM Supermalls’ Senior Vice President for Operations Engr. Bien Mateo and DILG Secretary Benjamin “Benhur” Abalos Jr. attended the screening.
According to Engr. Mateo, the advertisements will be displayed throughout SM’s available digital assets, which includes 74 SM Cinema branches nationwide with a combined number of 348 screens that can garner an estimated 40,000 monthly views from an estimated 2.5 million viewers.
The ads will also be uploaded on SM’s social media and owned digital assets, which can reach a potential high of 53.8 million exposures.
“Its electronic poster format will be posted in over 250 mall directories that will have an opportunity of exposure to over four million customers every day,” Engr. Mateo added.
SM Supermalls is steadfast in maintaining a drug-free workplace for its customers and employees. All 83 SM malls around the country have implemented various measures to eradicate drug dependency, including strict security standards with the help of well-trained K-9 dogs.
Beyond mall security measures, programs and activations that focus on health improvement are likewise developed and implemented, such as information dissemination through LED screens along major roads and LCD screens inside the malls, as well as employment opportunities with annual physical exams and random drug tests and the provision of relaxing spaces and safe recreational activities.
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