Shopee is bringing Kris Aquino back as its brand ambassador, naming her the “Queen of All Shopee” as the e-commerce platform prepares for its biggest shopping events of the year.
Known for sharing her personal recommendations across beauty, fashion, food, travel, and everyday finds, Aquino has long been associated with products and experiences she personally enjoys. Her return to Shopee puts that approach at the center of the platform’s shopping and entertainment activities through the rest of 2026.
“I’ve always enjoyed sharing the things I genuinely like, and I think people know by now that I can be very particular about my choices,” shared Kris. “Coming back to Shopee feels very natural because I already shop here. Now I get to share more of what I discover, what I think is worth buying, and hopefully help people find things they’ll love too.”
Aquino also describes herself as a shopaholic and has been a Shopee VIP subscriber since December 2025. She says she makes use of the program’s daily 20% discount and other perks, particularly during the holiday shopping season.
“Christmas means shopping for family, friends, gifts, and of course, there are always a few things you end up wanting for yourself,” said Kris. “If you know you’re going to shop, then you might as well make every purchase count. I’ve experienced the savings myself with Shopee VIP, and those savings really do add up.”
As part of the partnership, Aquino will appear on Shopee Live, where she will share personal picks, discuss products and deals, and interact with shoppers in real time.
She is set to appear during Shopee’s 10.10, 11.11, and 12.12 mega sales, with her “Kris Aquino Approved” recommendations becoming part of the platform’s seasonal shopping lineup.
The Queen of All Shopee makes her debut later this September, with more shopping content and appearances planned through the end of the year.
