Starting today, August 1, viewers in the Philippines can enjoy a local content slate and a localized user experience on Prime Video as the global video streaming service has announced that it will be increasing its investment for customers in the Philippines, Thailand, and Indonesia.
Beginning today, customers will find a localized content slate and user experience—in local language—on Prime Video and the Prime Video app. The streaming service also underlined its commitment to the local creative community by revealing the first local Original Comedy Island: Philippines and exclusive licensing deals for local, Korean, and anime titles.
The news comes as Prime Video launches its first local marketing campaign featuring superstar Anne Curtis in the country.
After a seven-day free trial, viewers in the Philippines can sign up for a Prime Video membership for an introductory offer of P149 per month. This offer is valid until December 31, 2023.
Viewers can enjoy a great selection of entertainment, from Original productions created by local production companies, local licensed top titles, Korean content, global Amazon Original movies and TV series, and popular Hollywood titles.
Prime Video members can stream, download, and watch anytime, anywhere through the Prime Video app on compatible mobile devices, tablets, smart TVs, or online at PrimeVideo.com.
“We’re delighted to be increasing our investment in Prime Video for customers in Southeast Asia, making it a truly localized experience—from local content specifically sourced for our customers, to a localized user experience, and the first full-scale local marketing campaign,” said Josh McIvor, director of International Expansion, Prime Video.
“Our support of local production companies in Southeast Asia is a significant step towards our broader international expansion plans and our ambition to become the most local of global streaming services,” he added.
Increasing investment in local Original content and licensed content
The first local Amazon Original Comedy Island: Philippines is a unique, off-the-wall situational improvisation comedy challenge show, where comedies and celebrities are trapped on a lost island that has reappeared and are competing for a life-changing prize. Comedy Island: Philippines will be produced by Base Entertainment and will launch on Prime Video in more than 240 countries and territories around the world in 2023.
Local highlights include Big Night (streaming today), a dramedy starring Christian Bables and directed by Jun Lana; How To Love Mr. Heartless (launching August 15), a romance starring Sue Ramirez; and award-winning surreal drama Whether The Weather Is Fine, also known as Kun Maupay Man It Panahon, (launching October 10) starring Daniel Padilla.
Viewers in the Philippines will also be able to enjoy popular Korean titles such as Nothing Serious (streaming today), a romantic film featuring Jeon Jong-seo, Son Seok-gu and Gong Min-jung; and Toy Soldiers: Fake Men 2 The Complete featuring Julien Kang which will launch on Prime Video in August.
Here are other movies and shows in the lineup:
- Demon Slayer (now streaming)
- Jujutsu Kaisen 0 (December 21)
- No Time to Die (now streaming)
- The Boys
- The Terminal List
- The Good Doctor S1-5
- The Lord of the Rings: The Rings of Power (September 2)
- Thirteen Lives (August 5)
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