• September 23, 2026

Power Mac Center (PMC) has elevated its SM Aura branch in Bonifacio Global City into an Apple Premium Partner (APP) store, giving customers access to Apple products, services, training, and support in one location.

First opened in April 2014, the redesigned store now houses its retail space, training center, and service center on the same floor. Apple Premium Partner is the highest tier for reseller stores worldwide.

Located on Level 2 of SM Aura, the store is open daily from 10am to 10pm. The opening also marks PMC’s 33rd store opening in 2026.

To celebrate, customers can get exclusive in-store deals until September 27, including up to P36,000 off select MacBook Pro models, P19,500 off select iPads, P13,000 off select Apple Watch models, P11,000 off select iPhones, and P2,000 off select AirPods. Select premium accessories are also up to 20% off, while select Apple accessories are up to 25% off when purchased with an Apple device.

The store’s training center will host free group demos every Friday to Sunday, covering topics such as getting creative with iPad, exploring the iPhone 17 series and iPhone Air cameras, and using Apple devices, personalization, and Continuity features. Schedules are available on the PMC website.

Service promotions are also available until September 25, offering up to 20% off diagnostic fees and up to 10% off software fees for eligible Apple devices and accessories.

Meanwhile, iPhone buyers can add 1Protect, a device protection solution from bolttech and PMC powered by AppleCare Services. Coverage includes accidental and liquid-damage repairs, device replacement options, and worldwide Apple-authorized repair support.

PMC’s 1 Infinite loyalty program also lets members earn points from purchases, with points redeemable for devices, accessories, services, and training. Members can also get up to 50% off Apple training courses and other perks.

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